Brand Enhancement Show Trailer (B.E.S.T.) Overview
B.E.S.T. is a nationwide experiential tour that increases brand awareness at the point-of-purchase. The 3 B.E.S.T. show car trailers focus on educating visitors about the Firestone-INDYCAR relationship and providing an interactive consumer experience. These trailers will primarily be showcased at retail locations across the United States and race activities surrounding select INDYCAR events.